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How about offering click-by-click multi-media presentations of your desktop activity as you demonstrate and explain exactly how your product works?
It's been proven. Presenting your customers with something they can actually see sky-rockets your sales
I started using "flash" demonstrations on my web sites a few years ago. The first time I implemented them, I ordered "demonstration manuals" that actually didn't even have any audio, just demonstrations. Each "set" of videos would sometimes take weeks to develop and deliver. And yes, I had to cough up hundreds of dollars for each set.
Nevertheless, when we put these on our customer support page, our support tickets drammatically reduced by as much as 50%. These only /covered a few subjects on our web site; so over several months I ordered an almost "complete set" of every support issue I could think of.
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